blue starlite drive-in
Blue Starlite is a mini urban boutique drive-in with locations in Austin and Round Rock, Texas, and High Rockies, Colorado. The goal of this rebrand was to capture the nostalgia of drive-in theaters while also conveying Blue Starlite’s modern presence. The new identity incorporates a retro aesthetic and draws inspiration from vintage neon signs and fifties typography. The result is Blue Starlite’s appeal to a younger generation of drive-in movie lovers, while also staying true to an older audience.
Professor: Douglas May