primal kitchen
Primal Kitchen is an organic condiment company owned by former olympic athlete Mark Sisson. They pride themselves on being the number one provider of the best-tasting real-food pantry staples. The brand is in desperate need of a unique and effective identity that can be applied through a new logo, as well as packaging for their top products. 
The primary goal of this rebrand was to communicate the brand's sense of sophistication while playing with the idea of primal. The brand boasts high quality and clean ingredients, without all the added sugars and preservatives. This means their price is higher than your average condiment brands, so the new branding should reflect that. 
Year: 2020
Professor: Karen Dorff